Glory Star's Flagship Variety Program "Star Makeover" Ranked in Top 10 Ratings for Late Night Shows in China
Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) ("Glory Star" or the "Company"), a leading digital media platform and content-driven e-commerce company in China, today announced that its flagship variety program "Star Makeover" (the "Show") has continuously ranked in the top 10 for late night shows in China for 10 consecutive weeks since the Show's premiere on May 5, 2021. Since premiering, the Show's ratings have skyrocketed and the Show has also continued to maintain top ratings for mainstream TV programs in China.
"Star Makeover" is a fashion makeover reality game show developed by the Company and features fashion celebrities, famous stylists, key opinion leaders ("KOLs"), and many other well-known guests. The Show originally premiered on May 5, 2021, on Anhui TV as well as on major Internet media platforms, such as iQIYI, Tencent Video, Bilibili, Douyin, and Kuaishou. Each episode of the Show pits two fashion makeover teams against each other in a total makeover contest to find out which makeover best fulfilled the makeover participant's desires. Each fashion makeover team consists of fashion celebrities, fashion consultants, stylists, and image consultants.
Bing Zhang, CEO of Glory Star, commented, "Our initial success with 'Star Makeover' validates the originality and ingenuity of our content programming. In recognizing the Show's entertainment value and attractive viewer base, advertisers are reaching out to us for advertisement options that will target their desired demographics through the Show. Going forward, we plan to leverage our proprietary content production capabilities to launch more original programming and to attract more advertisers."
About Glory Star New Media Group Holdings Limited
Glory Star New Media Group Holdings Limited is a leading digital media platform and content-driven e-commerce company in China. Glory Star's ability to integrate premium lifestyle content, including short videos, online variety shows, online dramas, live streaming, its Cheers lifestyle video series, e-Mall, and mobile app, along with innovative e-commerce offerings on its platform enables it to pursue its mission of enriching people's lives. The Company's large and active user base creates valuable engagement opportunities with consumers and enhances platform stickiness with thousands of domestic and international brands.
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Glory Star New Media Group Holdings Limited
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