Established in November 2016, Glory Star has pioneered a unique, new business model integrating e-commerce services with premium video content. The Company has become a leading online digital media and entertainment company in China, with a strong track record both in terms of viewership and production capabilities. In 2017, we launched our signature lifestyle video series, Cheers. In 2018, we launched CHEERS APP to integrate e-commerce services with professionally-produced content.
Currently, we are among the top market participants by GMV in the professionally-generated-video e-commerce industry. We serve millions of users through both third-party platforms and our mobile APP. Through the innovative integration of e-commerce services with premium lifestyle content, we have effectively pioneered a unique, new media model. Our ability to integrate highly engaging content with e-commerce services has enabled us to capitalize on the immense growth potential of China’s mobile live streaming and short-videos markets while cultivating new, innovative monetization opportunities. Going forward, we expect our extensive industry knowledge, deep pool of professional talent, and robust operating performance to continue enhancing our financial performance and launch us into a new stage of growth.
Our DNA as a new media pioneer has enabled us to participate in several fast-growth industries in China, including advertising, live streaming, and short videos, as well as traditional and social e-commerce. More importantly, each of these industries is trending up and to the right.