Glory Star Develops In-Vehicle Interactive Content Application for New Energy Vehicles
BEIJING, March 2, 2021 /PRNewswire/ -- Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) ("Glory Star" or the "Company"), a leading mobile and online digital media and entertainment company in China, today announced that its independently developed in-vehicle audio and video interactive content application (the "Application") for its CHEERS video platform has entered the internal testing stage of development. Once officially released, the Application will allow both drivers and passengers to access interactive audio and video content and services on the Company's CHEERS video platform, to be made available through the global mainstream in-vehicle user interfaces of new energy vehicles.
The CHEERS video platform's technical team developed the Application. The Application utilizes the Company's AI smart recommendation engine to integrate with Glory Star's content ecosystem and will be capable of providing users with an audio and video entertainment experience that is personalized, immersive, and diverse.
The development of in-vehicle interactive content is a very important part of the Company's business strategy. Such development will provide both drivers and passengers with a more diverse set of in-vehicle internet services, create smarter driving experiences for users of the Application, and enhance users' connections to the Company's CHEERS platform. In addition, the development of in-vehicle interactive content will further expand the range of opportunities for mobile applications on the Company's CHEERS video platform in the 5G era. With the iteration of new electronic equipment installed in new energy vehicles and the widespread adoption of the Internet of Vehicles, the market for in-vehicle interactive content has already displayed huge potential.
About Glory Star New Media Group Holdings Limited
Glory Star New Media Group Holdings Limited is a leading mobile entertainment operator in China. Glory Star's ability to integrate premium lifestyle content, including short videos, online variety shows, online dramas, live streaming, its Cheers lifestyle video series, e-Mall, and mobile app, along with innovative e-commerce offerings on its platform enables it to pursue its mission of enriching people's lives. The company's large and active user base creates valuable engagement opportunities with consumers and enhances platform stickiness with thousands of domestic and international brands.
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